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Digital Transformation for SMEs: Understand the 'Essentials' & the 'Excess'

Location: Delhi, India
From: 2021/03/28 16:00
To: 2021/03/28 17:00
Posted by: Ercess Inc.
Tickets - Prices from: $0.00

Leverage structured adoption of digital tools & systems for a sustainable and profitable transformation to a digital business infrastructure


The Post-COVID economy is being driven by digital and technology adoption across sectors. There are clear signs that E-commerce has become an integral part of the path to recovery.


But digital transformation is a marathon, not a sprint. The fast-changing digital ecosystem is complex and needs a structured methodology to navigate through it. There are ‘essential’ steps to take in the right order so that businesses can realise their full revenue potential. There are also steps that might seem as ‘Excess’ currently but can open up new revenue streams in the future.


PHYGiTALNOW has developed a proprietary business framework C.A.R.T. that can steer this transformation in the right direction. By understanding the levers that help orient the business towards ‘Customers’, building an ‘Architecture’ that is robust enough to meet the customer demands, deploying an effective and efficient communication framework to ‘Reach’ the right target audience, and therefore achieve sustainable ‘Transaction’ targets.


The transformation journey starts with a ‘C.A.R.T. Audit’ that sets the pace of transformation. The framework is adaptable to different industries and different business models whether it is Business-to-Business or Business-to-Consumer.


Key takeaways for the attendees:

  • An overview of facts that are driving the digital economy and why digital transformation is a necessary and urgent step for future growth.
  • A brief overview of what digital transformation is and what are the ‘essential’ and ‘excess’ steps to take. How do these steps work towards achieving sustainable growth?
  • A brief overview of the proprietary business framework C.A.R.T.
  • An interactive preview of C.A.R.T. Audit to understand the digital maturity of attendees’ businesses.
  • An example of the Audit result and subsequent recommendation.
  • PHYGiTALNOW promise and introductory offer.


Attend our webinar on Digital Transformation for SMEs: Understand the 'Essentials' & the 'Excess' as we discuss how a structured digital transformation can be implemented and can bring about faster & significant results for your business even during these uncertain times.


About the Speaker:


Anitha Smith is a Co-founder at PHYGiTALNOW


Anitha has 30+ years of experience in strategic media consultation for global and regional brands across multiple industries. With a strong foundation in analogue media and being an early initiator of integrating digital with traditional media, she understands the importance of mass targeting techniques in today’s micro-targeting world. Her ability to analyse data with a strategic focus has resulted in inventive communication solutions. She believes in simplifying complexities so that clients have the right information to take the right action.


Anitha co-founded PHYGiTALNOW to bring the expertise gained through managing multinational brands across multiple markets to the SME sector. She believes the rigour and strategic focus required for multinational brands are equally important for smaller and local brands. Her consultancy models are built around the on-ground realities SME sector face.


About the Organizer: PHYGiTALNOW & Konsälidön


PHYGiTALNOW is a marketing consultancy focused on rebuilding SME businesses for sustainable growth. Their proprietary framework C.A.R.T. is designed to uncover hidden revenue opportunities and deliver data-driven strategies to realize the full potential. PHYGiTALNOW is guided by its values of being ON-TIME with the right advice and action, always ON-TARGET with the business objectives and staying ON-PURPOSE with a collective responsibility to deliver results with transparency and integrity.


Konsälidön is the tipping point ushering in the new era in consulting. We have built a first-of-its-kind digital platform to connect organizations with consulting teams.

Unlike in traditional consulting partnerships, our platform enables us to operate a decentralized and distributed global firm. We have already grown to 200 consulting teams in our first year of operations and are preparing to grow to 4,000 consulting teams in the next five years.


This webinar is being organized by PHYGiTALNOW in collaboration with Konsälidön as a part of their Könnected Insights Web Summit


Digital Transformation for SMEs: Understand the 'Essentials' & the 'Excess'


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Ercess Inc.

945, 1st Floor, 5th Main, 21st Cross Rd, Sector 7, HSR Layout, Bengaluru, Karnataka 560102

9834112705

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